Dan Armstrong

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Dan Armstrong serves as the EVP of Distributed Commerce for Ticketmaster/LiveNation, driving a mission to connect fans with off-platform ticketing in a wide variety of verticals and industries, including growing efforts to connect to the travel distribution ecosystem.

Since joining in 2015, he oversees distribution partnerships, product, and operations with companies ranging from TikTok to Spotify, from Google to Meta, as well as travel OTAs and channel managers, achieving the goals of venue and promoter clients to to make it easier for fans to buy tickets – no matter where they are.

Prior to Ticketmaster, Dan spent 8 years at the retail e-commerce engine of Connexity/Shopzilla, leading a number of strategic initiatives from syndication to product development. In a past life, Dan spent years in the Hollywood film industry as both a creative consultant and screenwriter.  

Dan received B.A.’s in both Film and English from University of Wisconsin-Madison. After more than twenty years in Los Angeles, he now calls London home with his wife and two children.