Amy Maiden

Amy Maiden is an accomplished arts and entertainment executive with over 20 years of experience in the arts, entertainment, and cultural industries. As Managing Partner of Anthem, she has played a pivotal role in expanding the agency’s presence, driving commercial growth, and rebuilding the business post-pandemic. Amy leads a national team of arts marketing specialists, delivering full-service marketing solutions, from media buying to digital strategy and creative execution.

Previously, Amy held senior leadership roles at Sydney Festival, where she was responsible for business development and marketing, and Australian Theatre for Young People (ATYP), where she served as General Manager. She has extensive experience managing large-scale productions, advocating for arts funding, and delivering strategic business plans for both not-for-profit and commercial organisations.

In addition to her work at Anthem, Amy serves on the board of the TarraWarra Museum of Art, furthering her commitment to supporting Australia’s cultural landscape. Her expertise spans project management, relationship development, strategic leadership, and creative vision, making her a key figure in the arts and entertainment sectors. Amy’s contributions have helped shape the trajectory of several prestigious organisations, and her leadership continues to influence the industry on both a national and international scale.