Amy Maiden

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Amy is the Managing Partner of Anthem based in Melbourne. She has over 20 years of international experience in the arts and entertainment industries having worked in London, New York and Australia.

She’s worked with cultural powerhouses including the National Theatre of Great Britain, The Sydney Opera House, The Australian Ballet and Arts Centre Melbourne, entertainment giants including Disney Theatrical, Harry Potter and the Cursed Child and Live Nation as well as an extensive list of West End and Broadway hits and subsidised cultural institutions.

Amy’s passion is audience building and behavioural economics and getting to the heart of WHY someone buys a ticket, loves a show or is a fan of a pop star.