Larissa’s work across the Australian sports industry extends over two decades.
Unashamedly obsessed with sports attendances, Larissa has managed complex consumer business teams across membership, ticketing, communications, and marketing for some of Australia’s largest sporting brands, including the Sydney Cricket & Sports Ground Trust, Sydney Swans, Parramatta Eels and Gold Coast SUNS, and is a leader in driving the commercialisation of sports fan bases.
As Cricket Australia’s Senior Manager, Consumer Growth for the Big Bash Leagues, Larissa is leading a game-changing team tasked with growing Big Bash attendances to unprecedented new heights.