Rebecca is an Executive Director of The Lab Insight & Strategy based in Melbourne. She has over 12 years consulting experience, sits on The Lab’s National Executive Leadership Team, and leads The Lab’s Arts, Entertainment, and Leisure client portfolio in Melbourne.
Rebecca’s core specialism is in brand development and audience growth strategy, in addition to cultural insights. Rebecca also serves as Head of the Australia Project, The Lab’s centrepiece of cultural insight work which has a team of ten consultants actively monitoring & mapping cultural trajectories within Australia to unlock growth opportunities for clients.