Brenton Anthony

Brenton works for Cricket Australia, across commercial modelling, venue & event optimisation, and ticketing analytics. On the ticketing side, he builds sales and attendance forecasting models, including ticket sales target curves, and tracks buyer behaviour and demand across formats to understand how and when fans are likely to purchase. He also completes commercial modelling of financial match returns and future fixturing for international cricket and other projects across Australian cricket.

Before moving into sport, Brenton spent over 10 years in banking roles at Commonwealth Bank and Westpac, and completed a Masters in Sport Analytics in 2023. Outside of cricket, he reluctantly supports the GWS Giants and would describe himself as an enthusiastic but not entirely competent hobby farmer.