Conference 2026

Tue 20 & Wed 21 Oct

Welcome Function Mon 19 Oct


Commbank Stadium, Paramatta

Register for 2026 Conference

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Conferences › Conference 2026

TAC 2025

Welcome to the 2026 Conference

Ticketing Australia is the annual conference for everyone in the business of selling tickets to live experiences across Australia, New Zealand, and the Asia Pacific. Each year, we bring together professionals from across sport, live music, theatre, festivals, exhibitions, galleries, museums, and attractions – alongside the ticketing platforms, technology providers, and venues that power them. Over two days at CommBank Stadium in Parramatta, delegates share what they’re learning, see what’s new, and find that the challenges they face every day are remarkably similar to those of colleagues working in very different parts of the industry.

The conference unfolds across three connected parts: a welcome drinks function on the evening before the main conference; two full days of programming at CommBank Stadium; and an exhibition floor that runs through both of those days as a constant connective space.

2026 Session Highlights

Opening Keynote: Adam Spencer

Speakers

More Than a Festival of Footy

The evolution of Gather Round from fixture innovation to destination event
When does a sporting event become something bigger? What began as an AFL fixture innovation has rapidly evolved into one of Australian sport’s most significant destination events, bringing together football, tourism, entertainment, hospitality, community activations and hundreds of thousands of fans.
In this session, AFL’s Amy Blake and Tom Nickson unpack Gather Round’s evolution in real time. First, the story of building and scaling the event proposition itself. Then, how attendance, fan behaviour and ticketing strategies evolved alongside it. Together, they explore the opportunities, trade-offs and lessons from growing an event while simultaneously inventing it.

Speakers

2026 Speakers

Partners