Conference 2026

Tue 20 & Wed 21 Oct

Welcome Function Mon 19 Oct


Commbank Stadium, Paramatta

Register for 2026 Conference

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Conferences › Conference 2026

TAC 2025

Welcome to the 2026 Conference

Ticketing Australia is the annual conference for everyone in the business of selling tickets to live experiences across Australia, New Zealand, and the Asia Pacific. Each year, we bring together professionals from across sport, live music, theatre, festivals, exhibitions, galleries, museums, and attractions – alongside the ticketing platforms, technology providers, and venues that power them. Over two days at CommBank Stadium in Parramatta, delegates share what they’re learning, see what’s new, and find that the challenges they face every day are remarkably similar to those of colleagues working in very different parts of the industry.

The conference unfolds across three connected parts: a welcome drinks function on the evening before the main conference; two full days of programming at CommBank Stadium; and an exhibition floor that runs through both of those days as a constant connective space.

2026 Schedule

19 Oct

Welcome Drinks - Sponsored by Riverside Theatres

6.00pm–7.30pm

20 Oct

CONFERENCE DAY 1 - TUE 20 OCT

Registrations Open

9.00am

First Timers Info Session

9.15am

Welcome

9.45am

Opening Keynote - Sponsored by Tessitura

Adam Spencer
10.00am–11.00am

Morning Tea

11.00am–11.30am

Reps & Sets: Moving Pricing Philosophy from Mind to Muscle

Ali Cassim, Brendan O’Sullivan & Laura Prunty | Hosted by Nick Falzon
11.30am–12.15pm

More Than a Festival of Footy

Amy Blake & Tom Nickson
11.30am–12.15pm

Regional Venue Round Table

Patrice Rielly, Karly Mejlak & Kristina Reddaway
11.30am–12.15pm

Future Ready: Navigating Change at Scale

Kayely Marriner ​​​​​, Matthew Lazarus-Hall & Sean Free | Hosted by Angela Higgins
12.20pm–1.15pm

If you could start again…would you?

Grace Carruthers, Alex Edgar & Ali Herborn | Hosted by Damian Pratt
12.20pm–1.15pm

The Audiences of 2030: Turning insight into action

Charlie Whitworth & Samantha Bagwell
12.20pm–1.15pm

Lunch

1.15pm–2.45pm

Ticketing Olymtix

2.00pm–2.45pm

The Era of Accessibility: An MCG Case Study

Asher Nowlan & Stephanie Rossit
2.50pm–3.35pm

From Grassroots to Growth: What Community and Commercial Events Can Learn from Each Other

Matilda Dwyer, John Glenn & Patrice Rielly
2.50pm–3.35pm

Afternoon Tea

3.35pm–4.00pm

AI, Actually

Amy Miliauskas, Marcus Dawood & Darshan Kaler | Hosted by Mark Geels
4.00pm–5.00pm

Wrap Day 1

5.00pm–5.15pm

Networking Event - Sponsored by TixServe

5.15pm–7.00pm

21 Oct

CONFERENCE DAY 2 - WED 21 OCT

Breakfast

8.30am–9.15am

Welcome Day 2

9.15am–9.30am

There Is No Silver Bullet...The Marginal Gains That Drive Ticket Revenue

Chris Crossley
9.35am–10.30am

Influencers are a media channel: Leveraging creators to reach new audiences.

Davey Simmons & Bella Dalrymple
9.35am–10.30am

Wearing Many Hats Without Carrying the Entire Wardrobe

Patrice Rielly, Karly Mejlak & Dale Perkins
9.35am–10.30am

Morning Tea

10.30am–11.00am

Sell Out, Fill Up: Operational Readiness on Event Day

Jayne Kendrick, Kirra Toogood & Sarah Bishara | Hosted by Angus Macdonald
11.00am–11.55am

What Are You Looking At? The Data Driving Decisions

Brenton Anthony, Jerry Hodgins & Rhiannon Crowe | Hosted by Angela Higgins
11.00am–11.55am

Regional Realities: Rethinking Ticketing Beyond the Cities

Dale Perkins, Pauline Bagnall, Amy Church & Carina Turner
11.00am–11.55am

Regulator's perspective: What you need to know about the Australian Consumer Law including unfair trading practices - Sponsored by LPA

Nicholas Heys & Kate Eckermann | Hosted by Kim Tran
12.00pm–12.55pm

Reading the landscape: patterns, playbooks and the path ahead

Amalia Hordern & John Jakovich
12.00pm–12.55pm

Lunch

1.00pm–2.00pm

Solving Today’s Ticketing Equation

Michael Taberner & Jeff Mitchell
2.00pm–2.55pm

Q&A with Paul Dainty AO

Paul Dainty AO  | Hosted by Angela Higgins
2.00pm–2.55pm

The Art & Science of an Effective Dynamic Pricing Strategy

Kelly Degenhart
2.00pm–2.55pm

Closing Keynote: Australia: Feature, Not a Bug

Nick Falzon
3.00pm–4.00pm

Conference Wrap & Major prize draw

4.00pm–4.15pm

2026 Speakers

Brenton Anthony

Brenton Anthony

Senior Lead – Attendance, Revenue & Growth | Cricket Australia

Pauline Bagnall

Pauline Bagnall

Ticketing & CRM Lead | Frankston Arts Centre

Samantha Bagwell

Samantha Bagwell

Business Expansion Lead, Australia & New Zealand | Spektrix

Sarah Bishara

Sarah Bishara

Senior Manager, Ticketing | AFL

Amy Blake

Amy Blake

Head of Operations Delivery | AFL

Grace Carruthers

Grace Carruthers

Ticketing Operations Manager | Stadiums Queensland

Ali Cassim

Ali Cassim

Head of marketing, product & digital | BridgeClimb

Amy Church

Amy Church

Box Office Coordinator | Bathurst Memorial Entertainment Centre (BMEC)

Chris Crossley

Chris Crossley

COO & Co-Founder | Line-Up

Rhiannon Crowe

Rhiannon Crowe

Vice President, Ticketing and Concert Operations | Live Nation Australia

Paul Dainty AO 

Paul Dainty AO 

President of Touring & Theatrical | TEG group & CEO TEG DAINTY

Bella Dalrymple

Bella Dalrymple

Talent Partnerships Manager | Anthem

Marcus Dawood

Marcus Dawood

Product Specialist | Ticketmaster

Kelly Degenhart

Kelly Degenhart

VP Client Success | Digonex

Matilda Dwyer

Matilda Dwyer

Ticketing Manager | Theatre Royal Sydney

Kate Eckermann

Kate Eckermann

Director, Consumer and Fair Trading Coordination & Strategy | ACCC

Alex Edgar

Alex Edgar

Head of Fan Growth and Experience | Tasmania Football Club

Nick Falzon

Nick Falzon

General Manager | InTown

Sean Free

Sean Free

CEO | nLiven

Mark Geels

Mark Geels

Partner | KPMG

John Glenn

John Glenn

Chief Executive Officer | AANT Centre, Darwin

Ali Herborn

Ali Herborn

Head of Membership & Ticketing | Dolphins NRL

Nicholas Heys

Nicholas Heys

Executive Director, Consumer and Fair Trading Coordination & Strategy | ACCC

Angela Higgins

Angela Higgins

Founder | Antix Management

Jerry Hodgins

Jerry Hodgins

Director of Data, Insights & Technology | Melbourne Theatre Company

Amalia Hordern

Amalia Hordern

Senior Director in Asia Pacific | Tessitura

John Jakovich

John Jakovich

Chief Innovation Officer | Tessitura Network

Jayne Kendrick

Jayne Kendrick

Ticketing Operations Manager | Cricket Australia ​

Matthew Lazarus-Hall

Matthew Lazarus-Hall

General Manager | Afterpay Arena

Angus Macdonald

Angus Macdonald

Head of Consumer Business | Stadiums Queensland

Kayely Marriner   ​​​​​

Kayely Marriner ​​​​​

Joint Managing Director | Marriner Group

Karly Mejlak

Karly Mejlak

Box Office & Front of House Officer | Glasshouse Port Macquarie

Amy Miliauskas

Amy Miliauskas

Copilot Global Black Belt | Microsoft

Jeff Mitchell

Jeff Mitchell

VP, Strategy & Growth | nLiven

Tom Nickson

Tom Nickson

Head of Consumer | AFL

Asher Nowlan

Asher Nowlan

Diversity, Equity and Inclusion Lead | Melbourne Cricket Club (MCC)

Brendan O’Sullivan

Brendan O’Sullivan

Manager, Pricing and Revenue | Tennis Australia

Dale Perkins

Dale Perkins

Ticketing & Sales Team Leader | Ticketlink

Damian Pratt

Damian Pratt

Manager Ticketing, Travel & Hospitality | Netball World Cup Sydney 2027

Laura Prunty

Laura Prunty

General Manager | Antix Management

Kristina Reddaway

Kristina Reddaway

Marketing and Development Manager | The Art House, Wyong

Patrice Rielly

Patrice Rielly

Ticketing Services Coordinator | Glen Street Theatre

Stephanie Rossit

Stephanie Rossit

Ticketing & Accreditation Coordinator | Melbourne Cricket Club

Davey Simmons

Davey Simmons

Head of Digital & Audience | Anthem

Adam Spencer

Adam Spencer

Keynote Speaker

Michael Taberner

Michael Taberner

Managing Director | nLiven Australasia

Kirra Toogood

Kirra Toogood

Head of Ticketing | Venues NSW

Kim Tran

Kim Tran

Director, Policy & Governance | Live Performance Australia

Carina Turner

Carina Turner

Box Office Coordinator | Shoalhaven Entertainment Centre

Charlie Whitworth

Charlie Whitworth

Business Expansion Lead, Australia & New Zealand | Spektrix

Gold Sponsors

Silver Sponsors

Partners

Exhibitors

Digonex • Entertainment Assist

Fever • Leap • Line-Up • LPA

Made Media • Maytes • nLiven Australasia

Preevue • Secure my booking

Spektrix • Tessitura • Ticketmaster

Tixly • Tixserve • Vivaticket

Organisations Attending in 2026

AANT Centre, Darwin • Adelaide Venue Management • Afterpay Arena • Anthem

Antix Management • Arts Projects Australia • Auckland Live • Audience View

Australian Football League • Australian Ballet • AXS • Bathurst Memorial Entertainment Centre (BMEC)

Belvoir St Theatre • BridgeClimb •  Canberra Theatre Centre

City of Melbourne, Arts House • City of Parramatta • City Recital Hall

Civic Theatre Newcastle • Coliseum Theatre • Cricket Australia • Crossroads Live

Digonex • Disney Theatrical Group • Australia Dolphins NRL Entertainment Assist •  Eventfinda

Fever • Frankston Arts Centre • Geelong Performing Arts Centre • Get Smart Consultancy Pty Ltd

Glasshouse Port Macquarie • Glen Street Theatre • Headout • Her Majesty’s theatre • Gold Coast FC • ICC Sydney

InTown • KPMG • Krug Consulting • Lateral Events • Leap • Legends Global • Lineup • Live Nation Australia

Live Performance Australia • Logan City Council • Made Media • Marriner Group • Maytes • McArthur Vic Limited

Megatix •  Melbourne Cricket Club • Melbourne International Comedy Festival

Melbourne Symphony Orchestra • Melbourne Theatre Company

Merrigong Theatre Company • Michael Cassel Group • Microsoft • Millmaine Entertainment • Moshtix

Navy’s Anchorage • Netball World Cup Sydney 2027 • nLiven • nLiven Australasia • Omega Ensemble • On The Stage (OTS)

Preevue • Protect Group • Queensland Performing Arts Centre (QPAC)

Riverside • RWC Experiences • Secure My Booking • Shoalhaven Entertainment Centre • Spektrix

Stadiums Queensland • Suncorp Stadium • State Theatre

Sydney Conservatorium of Music • Sydney Opera House • Sydney Symphony Orchestra

Sydney Theatre Company • Tasmania Football Club • Tātaki Auckland Unlimited • TEG Dainty

Tennis Australia • Tessitura • The Events Centre, Caloundra • The Arthouse Wyong Theatre Royal Sydney •  Ticketlink – Cairns Regional Council • Ticketmaster • Tixel • Tixly  • TodayTix  • Tradable bits

Underbelly UK • Vivaticket • Venues NSW