Brendan O’Sullivan

Brendan O’Sullivan is Manager, Pricing and Revenue at Tennis Australia, leading sales optimisation and revenue growth for flagship event, the Australian Open, as well as the wider Summer Series portfolio. Through a period of exponential growth, Brendan has overseen Tennis Australia’s dynamic pricing strategy which balances revenue, attendance and affordability objectives.

Brendan has a strong reporting and analysis background, which is now applied via a commercial lens to identify sales trends and opportunities, formulate budgets and ticket forecasts, track key performance metrics and communicate these to key internal stakeholders.

Prior to joining Tennis Australia in 2021, Brendan spent 10 years at the AFL in Membership Shared Services, working collaboratively with club membership departments to deliver optimal fan experience, operational and commercial outcomes. This provided valuable experience in operational ticketing systems, database management and analysis which has transferred well to his current role at TA. Working at the AFL was also a dream come true for a footy tragic and (long suffering) St Kilda supporter!