Ali Cassim

At BridgeClimb, she has played a key role in the evolution of the business, leading major commercial, pricing and product initiatives designed to balance customer value, demand and sustainable revenue growth. This includes the development and launch of the new BridgeMuseum within the Sydney Harbour Bridge. Passionate about creating meaningful visitor experiences, Ali combines strategic thinking with a deep understanding of storytelling, destination marketing and digital innovation to connect local and international audiences with one of Australia’s most iconic landmarks.