David MacCallum

General Manager | STH Group, Australia

David MacCallum is the General Manager of STH Group in Australia and a seasoned leader in the global sports travel and hospitality industry. With over 25 years of experience spanning the UK, Japan, and Australia, David has played a pivotal role in delivering official hospitality programs for some of the world’s most iconic events—including the London 2012 Olympic Games, Rugby World Cups in 2015 and 2019, and Tokyo 2020.

Relocating to Melbourne in 2021, David now leads STH’s Australian operations, overseeing strategy, distribution, and commercial delivery in premium experiences for major projects such as AO Travel & Experiences and Rugby World Cup 2027 and 2029. His focus is on expanding sophisticated ticketing networks, integrating scalable tech platforms, and designing customer-first experiences that connect fans to unforgettable moments.

David is known for his collaborative leadership style, cross-functional team building, and ability to navigate complex stakeholder environments. He is passionate about mentoring emerging talent and driving innovation across the sports and entertainment landscape