Jeff Mitchell is VP, Strategy & Growth at nLiven, where he leads end-to-end commercial strategy across marketing, sales, customer success, and retention, driving go-to-market execution and building a relationship-driven sales organisation. His career reflects a wide-ranging path through the performing arts: artist management at Columbia Artists Management and Zemsky Green Artists, Director of Artistic Operations at Palm Beach Opera, VP of Client Services at ArtsVision, and Head of Sales & Marketing at Theatre Projects. A trained flutist, Jeff holds a Bachelor of Music from the University of Georgia and a Master of Music from Yale University.