Jerry Hodgins

Jerry Hodgins is Director of Data, Insights & Technology at Melbourne Theatre Company, where he leads the organisation’s data, CRM, business intelligence and technology functions. With more than 20 years’ experience across customer strategy, analytics and technology, his work focuses on turning complex data into practical insights that inform organisational strategy, audience development and commercial decision-making. Jerry is particularly interested in how organisations can move beyond simply reporting what has happened to using data to understand why it happened – and what they should do next. His work brings together audience behaviour, ticketing and CRM data, financial performance and digital analytics to build a more complete picture of customers and support decisions across the organisation. More recently, his focus has expanded to the role of automation, AI and emerging technologies in making data more accessible and useful. He is passionate about building evidence-led organisations where data is not confined to analysts and dashboards, but becomes part of everyday decision-making.