Natalie Fagg

Natalie brings over 20 years of experience in the sports industry across NRL, soccer, racing, and AFL in Sydney—one of the world’s most competitive live sport markets.

Known for her ability to think beyond the obvious, Natalie excels at making sense of complex business challenges.

At the Sydney Swans, Natalie has led transformative initiatives including the Club’s successful AFLW licence bid and the design of innovative membership products that have significantly grown the fan base.

Natalie holds an MBA and a BA in Communication Studies. When she’s not at work, you’ll find her traveling, cooking for family and friends, or exploring Sydney’s dining scene.