Sarah Bishara

Sarah Bishara is Senior Manager, Ticketing at the AFL, leading ticketing strategy, and operations across some of Australia’s largest sporting events. With more than 14 years’ experience across the AFL, NRL, Ticketek and GWS GIANTS, Sarah brings a unique perspective spanning clubs, governing bodies and ticketing agencies. Responsible for delivering ticketing outcomes that balance fan experience, attendance, revenue growth and operational excellence, working closely with clubs, venues, ticketing partners and executive stakeholders to lead large-scale ticketing programs, develop pricing strategies and execute major events at scale. Passionate about innovation, attendance growth and creating world-class fan experiences, Sarah is known for her collaborative leadership style and ability to bring together commercial, operational and customer-focused outcomes to deliver exceptional results.