Tom Nickson

Head of Consumer | AFL

Tom Nickson is Head of Consumer at the Australian Football League, leading industry-wide growth in membership, attendance, ticketing, and club consumer enablement.

With over 15 years in sport, Tom has delivered record-breaking AFL and AFLW season attendances, finals series’ and launched the inaugural Gather Round. He previously led audience growth, marketing, digital product and data teams at the Western Bulldogs.

His work continues to deliver strong commercial outcomes, and elevate fan-first experiences across Australia’s most attended sporting league.