Ticketing Australia
Tom Nickson
Head of Consumer | AFL
Tom Nickson is Head of Consumer at the Australian Football League, leading industry-wide operations and growth across membership, ticketing, attendance and club enablement.
With over 15 years sport industry experience, Tom has helped deliver record-breaking attendance and membership outcomes across both AFL and AFLW competitions, and is part of the project group that has delivered Gather Round since its inception.
Prior to the AFL, Tom held senior leadership roles at the Western Bulldogs across audience growth, fan experience, marketing, digital product and data.